Marketing Manager

eFama App, a cutting-edge marketplace that connects farmers directly to consumers and commercial buyers in Africa, is seeking an experienced Marketing Manager to join our dynamic team. With our marketplace growing by 5,000+ users monthly and a goal to reach over 100,000 B2C users and 10,000 B2B eCommerce users by the end of 2024, we are on an exciting trajectory of growth.

Location: Office-based role inside a Sandton-based tower – at the heart of Africa’s richest square mile. Work inside an architectural marvel, the building boasts state-of-the-art, exclusive amenities, convenience, and a prestigious location, making this a first choice for those who desire a fast-paced schedule inside a comfortable productive environment. Surrounded by corporate headquarters, thriving startups, banking institutions, and consulates, making it a bustling and dynamic place to work, within a medley of advanced security systems and more.

Your Role:

As the Marketing Manager, you will be responsible for developing and executing innovative marketing strategies that align with our mission and operations priorities. You will play a crucial role in growing our customer base, managing our brand, driving digital marketing efforts, and engaging with customers, setting the stage for a substantial expansion of our user base.

Key Responsibilities:

• Craft and implement comprehensive marketing strategies to meet eFama's objectives.

• Manage and elevate the eFama brand, ensuring consistency and effectiveness across all channels.

• Lead digital marketing initiatives, including social media, with a target of 1 million followers across our socials within 18 months.

• Develop and execute campaigns to attract and retain a diverse range of users, including farmers and buyers across market segments.

• Analyse market trends and customer feedback to refine marketing approaches.

• Collaborate across the team to ensure a unified approach to market outreach.

Training and Development:

• Attend comprehensive training and development programs as assigned by Program Lead, to ensure compliance and measured growth deliverables.

• These trainings are fully paid for by the company on your behalf and are part of our commitment to keep our team at the cutting edge of industry norms, meet operations expectations and fulfilment of regulatory expectations.

• Embrace regular opportunities for professional growth and skill enhancement to keep up with our fast paced environment with constant shifting targets.

Qualifications:

• Bachelor’s degree [post grad optional] in Marketing, Business, or related field.

• At least 3 years of experience in marketing, [ideally but not compulsory: in tech, e-commerce, or startup environments].

• Proficiency in digital marketing techniques and social media management.

• Experience with brand management and creative campaign development.

• Experience with CRM systems, and productivity apps.

• Strong analytical skills, with a focus on data-driven decision making.

Personal Attributes:

• Creative thinker with a passion for marketing and a drive to achieve results.

• Strong communication skills and the ability to work collaboratively.

• Detail-oriented and capable of managing multiple projects simultaneously.

• Self-motivated with a focus on targets and outcomes.

• Effective Team Collaboration is a must have: if you are unable to work well in a team, please do not apply, teamwork [and being sold-out on fulfilling expectations collaboratively, not flying solo] is a high priority skill in our environment.

• Resilience: a demonstrated ability to get a yes where most would be told NO, is an attribute that goes hand in hand with this role. 

• Historical track record and ability: to fulfil and exceed targets.

We Offer:

• A competitive salary 

• A chance to work with frontier technologies: to redefine trade dynamics

• Training opportunities and development. Training fees will be covered by the company

• A unique opportunity to work with experienced marketing experts from the world's biggest e-commerce giant, who happens to be our lead funder.

• Medical aid

• 21 days of leave across a cycle

• Office perks such as coffee and more.

• A dynamic and supportive team environment.

• Unbox your very own cutting-edge equipment shipped in with your name on it

• A conveniently positioned secure parking bay within the tower’s basement.

Join Us:

Be part of a company that goes beyond thinking big: we are about making a significant impact in the world around us, one line of code at a time. We are passionate about Africa’s possibilities. We value innovation, integrity, and inclusivity. If you are passionate about technology and eager to contribute to a transformative platform, we would love to hear from you. 

Our thought leadership is respected globally, and frequented by tech giants, banking leaders, eCommerce experts and more, with a consistent 15 million a year readership base. We are taken seriously by those who matter across our industry domains, as we continue to set the pace. Our application(s) are audited and quality assured: across SA, Switzerland, UK and US, within and well beyond Africa’s borders.