As seen on
Co-founder Pretty Kubyane was featured on Absa’s I Grew It Show, which highlights bold South African entrepreneurs breaking barriers.
eFama was featured as an industry voice on the G20 panel hosted by VISA, we shared our experience building trust with farmers and scaling inclusive agri-tech solutions that empower farmers.
After winning VISA She’s Next 2024, eFama was invited to the 2025 Forbes Woman Africa Summit to showcase our impact in women-led agri innovation.
SABC3’s Expresso Show
eFama App featured on SABC3’s Expresso Show: Changing the Face of Farming.
How eFama App Works
Three steps to ordering farm produce
Download The App
Download the eFama App for free on Google Play Store or Apple App Store
Open an account
Choose whether you want to open a seller account as a farmer or buyer account as a commercial buyer, household buyer or non-profit organisation
Sell or buy fresh produce
If you are a farmer you can list and sell your produce. Buyers can browse and buy fresh produce directly on the eFama App mobile app.
Real Stories. Real Impact.
Farmers and founders behind eFama.
Get Started
Start Selling or Buying




Our media features
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What people say
What people say about us

Farmer Brian Ndou, Standout Fresh Produce
eFama is a huge relief for us. Instead of worrying about where to sell after harvest, we now secure buyers in advance and harvest with confidence.

Melanie Hawken, Founder & CEO, Lionesses of Africa
eFama is bridging critical gaps in Africa’s agribusiness—empowering farmers, ensuring food quality, and shaping the continent’s digital food economy.

Lineshree Moodley, Head of VISA South Africa
eFama is a powerful innovation breaking geographical barriers and giving farmers direct access to markets through a digital platform.

Rams Mabote, Business Day TV
Access to markets remains the biggest challenge for entrepreneurs. Digital platforms like eFama offer game-changing opportunities.

Dr Ubochioma Udo Osuigwe, GIBS
eFama is a standout in social tech entrepreneurship. Shadrack and Pretty are building something remarkable.





